Today, Walgreens announced a challenge to 250 Duane Reade stores in the New York metro area to a fundraising contest. The challenge will be to see who can raise the most money through pin-up sales over a four-week period in the fall. Duane Reade will conduct the campaign in October and Walgreens will conduct the campaign in November. Money raised through the contest will support the activities of the American Diabetes Association Greater New York City area.
The Duane Reade organization has a long history with the American Diabetes Association in New York having participated in pin-up campaigns over the last few years with the highest total achieved being over $200,000. Duane Reade has also been integral in the movement to Stop Diabetes through involvement in a wide variety of programmatic outreach including the Feria de Salud health festival in the South Bronx.
Walgreen’s recent merger with Duane Reade has further strengthened both organization’s commitment to health and wellness. Walgreen’s has also developed a close relationship with the American Diabetes Association as a National Strategic Partner supporting pin-up campaigns across the country and taking leadership roles on several Community Leadership Boards throughout ADA..
The contest will be announced on March 27th which is the 24th Annual American Diabetes Association Alert Day, a one-day, “wake-up call” asking the American public to take the Diabetes Risk Test to find out if they are at risk for developing type 2 diabetes. In 2011, the American Diabetes Association encouraged Americans to “Join the Million Challenge” and more than 600,000 people took the Diabetes Risk Test. On March 27, 2012, the Association will aim to top that number, inspiring people to take the all-new Diabetes Risk Test and to join the Association in the fight to Stop Diabetes®. Diabetes is a serious disease that strikes nearly 26 million Americans including over 1.2 million people in the New York metro area alone. Recent estimates project that as many as one in three American adults will have diabetes in 2050 unless we take the steps to Stop Diabetes.
Thomas Bourdo, Jr. Market Vice President of the NY/CT Market and Jeffrey Koziel, Market Vice President of the Duane Reade announced the challenge in Times Square today. In addition, Walgreens has pledged its support of the New York Area Step Out: Walk to Stop Diabetes events through a grass roots activation of their local community leaders.
Walgreens will also display Alert Day information on the digital billboards at this location. Funds raised through this promotion will support the mission of the American Diabetes Association which is to prevent and cure diabetes and improve the lives of everyone affected by diabetes.
Greater New York City Area Executive Director Gina Murdoch stated that “We are thrilled and honored to have Walgreens and Duane Reade spearheading this exciting challenge as a way to raise awareness and funds in our efforts to Stop Diabetes. It is particularly appropriate that we launch this challenge on Alert Day. The American Diabetes Association hopes that this Alert Day will encourage people to take the Diabetes Risk Test and share it with their loved ones. By understanding your risk, you can take the necessary steps to help prevent the onset of type 2 diabetes.”
For more information, please visit: http://www.duanereade.com/
I was not paid for this post. I am a Duane Reade Blogger Ambassador.